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How do your ideas make life better for your clients?
I’ve witnessed many pitches and proposal where a salesperson is trying to get a prospect to buy into an idea or concept in order to close a deal and reach their sales goal. I have witnessed far fewer...
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Off-Road Innovation
There are ideas everywhere. You can absolutely come up with plenty of ideas by simply staying on the well-traveled neatly paved main roads. But… If you want to come up with the really creative ideas...
View ArticleWhat’s Your Special Sauce?
The famous fast-food McBurger has at least two of things that sets it apart from all the other burgers on all the other menus. First, there is the song (how many other sandwiches have a song??) which...
View ArticleBecome An Idea Distillery
When you think about a distillery you probably think of a quality bourbon or whisk(e)y where a master distiller chooses the best ingredients, adds heat, allows it to age, and then pours that precious...
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Back from the grave!
Oh, hey. ‘sup? Yeesh. I guess the title of that last blog post turned out to be a little more prophetic than I originally intended! The prior article published on December 31, 2020 was simply meant to...
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